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Article: Virgin Active marketing head quits.(Mark Taylor)(Brief article)
- Article from:
- Marketing Week
- Article date:
- June 26, 2008
CopyrightCOPYRIGHT 2008 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Mark Taylor, the top marketer at Virgin Active, has left the health and fitness chain after less than a year. It is not known if he has a job to go to.
It is understood that the chain is seeking a UK marketing manager to report to its managing director Peter Brennan. The role oversees Virgin Active's national and regional marketing strategies, which have previously focused on digital advertising.
The health club chain launched its "Life Is More Fun When It Moves" campaign in September last year, which aimed to encourage consumers to get fit after the summer holidays.
It also partnered with Buxton water to attach a branded magazine to the ...