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Article: VIEWPOINT: Murdoch's plan for NI can be glimpsed in Sky.(News International)(James Murdoch)(Viewpoint essay)
- Article from:
- Marketing Week
- Article date:
- June 26, 2008
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It didn't take James Murdoch long to make a mark at BSkyB, so it's no great surprise to find him implementing sweeping changes at News International, now that he has headed its parent company NewsCorp Europe and Asia for a little over six months.
Perhaps inevitably, much of the speculation over what he would do has focused on the size and severity of surgical cuts into the sclerotic organism of News International, a place where, so far as most of its senior personnel were concerned, nothing had changed for years. Such speculation reached fever-pitch when it emerged, last week, that the loss-making magazine division was to be axed. Would (similarly loss- ...