Article: Unwrap the Universe at Natural Wonders.(Natural Wonders gift-store chain tailors its products to match the educational and entertainment appeal of science museums)

Natural Wonders typifies specialty retailing today. A mall-based chain, Natural Wonders is nevertheless a niche store that combines the education and entertainment once found mostly in science museums. As president and CEO Kathie Chatfield says, "You can watch a video, read a book or put on earphones. The multisensory experience is part of the value of our stores."

What began as one small seaside science and nature gift store called Sand and Foam has become in less than ten years 148 stores in 36 states. But its focus remains much the same: fostering the understanding and enjoyment of science.

"I will not say we're a science and nature store," says Chatfield, ...

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