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Article: Brooke Bond's 'Gotta Brand New Bag'.(PG Tips brand gets pyramid-shaped tea bags)
- Article from:
- Grocer
- Article date:
- February 24, 1996
- Author:
CopyrightCOPYRIGHT 1996 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Square tea bags are to become a thing of the past, at least for the PG Tips brand, as Brooke Bond moves in with its latest innovation following four years of research.
Pyramid bags are set to revolutionise the market, according to the company, although it is staying mum about expected uplift in sales. Marketing director Kevin Havelock told The Grocer: "We have been looking to create the ultimate tea bag which will perform like loose tea in a pot. Consumers recognised the benefits of a three-dimensional product. We went on to research several formats including cubes, triangles and cylinders, and the pyramid came out best. It gave 50% more room in the bag than the flat ...