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Technology appeals to law firms as an equalizer; Ask the expert.(Legal)(JoAnna Forshee)(Interview)
- Article from:
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B to B
- Article date:
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June 23, 2008
- Author:
- Morrison, Mary E.
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Copyright informationCOPYRIGHT 2008 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Mary E. Morrison
As CEO of Envision Agency, a marketing agency specializing in the legal industry, JoAnna Forshee advises legal technology and IT services companies on how to market to law firms. Below, Forshee offers her insight into the legal vertical and shares some best practices for successfully breaking through.
BtoB: What products and services are in high demand by law firms today?
Forshee: Law firms are feeling the heat from a competitive market for legal services, not only from the firm across the street, but increasingly from providers in other countries ... The great equalizer among firms of all sizes is technology. IT infrastructure bridges the ...