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Adjusting for vertical opportunities.(Editor's Note)(Editorial)(Survey)
- Article from:
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B to B
- Article date:
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June 23, 2008
- Author:
- Booker, Ellis
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Copyright informationCOPYRIGHT 2008 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Ellis Booker
Just a few years ago, otherwise intelligent businesspeople could be heard talking about how they were going to focus on the "small and midsize'' business market. At the time, everybody agreed "SMB'' was an important, and growing, segment, so it was predictable that lots of executives were paying lip service to it. There was just one problem. There isn't an SMB market anymore than there's an "IT,'' "Transportation'' or "Marketing'' market. Put another way, within these broad vertical buckets are collections of industries-each with distinct user profiles, business requirements and challenges.
Recognizing this, some companies have gone further, not ...