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Bosch Rexroth deploys advertorials to communicate value proposition.(Manufacturing)
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June 23, 2008
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Copyright informationCOPYRIGHT 2008 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: MARY E. MORRISON
Case study: How safety info got bosch rexroth noticed
Objective: Bosch Rexroth Corp. needed to educate the market about its new "safe motion'' technology, which protects machine operators who need to make manual adjustments.
Strategy: The company worked with b-to-b marketing agency Godfrey to launch an integrated campaign aimed at influencing buyers on an educational level. The campaign included public relations, print advertorials, online advertising, search engine marketing and event appearances.
Results: "Safety on Board's'' destination Web page has had about 2,900 visitors from online ads, press releases and direct URL links, and ...
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Bosch Rexroth taps new U.S. CEO
Hydraulics & Pneumatics;
January 1, 2007 ;
Gannon, Mary C;
183 words
...Bosch Rexroth Corp., Hoffman Estates, Ill., appointed Berend Bracht, former CEO of Bosch Rexroth China and former head of the company's...Grundke, chairman of the executive board for Bosch Rexroth AG, says Bracht will continue the forward...
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Bosch Rexroth names Bracht president, CEO.
Plant Engineering;
January 1, 2007 ;
144 words
......Staff Berend Bracht, former CEO of Bosch Rexroth China and former head of the company...new duties as president and CEO of Bosch Rexroth's U.S. operations on Jan. 1. 'We are...executive board for parent company Bosch Rexroth AG. Grundke said Bracht will continue...
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Meeting Asia's demands: Bosch Rexroth opens third plant in China.(Bosch...
Industry Week;
September 1, 2004 ;
Vinas, Tonya;
335 words
...FOR DRIVE AND MOTOR manufacturer Bosch Rexroth AG, being close to customers in China...growth. To ease production bottlenecks, Bosch Rexroth, a wholly owned subsidiary of Germany...respond to the booming demand in Asia. Bosch Rexroth, with US$3.89 billion in revenues in...
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Bosch Rexroth revs up capacity
China Daily;
April 6, 2007 ;
Zheng Lifei;
243 words
...SHANGHAI: Bosch Rexroth AG, the world's largest drive and...portfolio, a company executive said. Bosch Rexroth, a wholly owned subsidiary of global...Ramhorst, managing director and CEO of Bosch Rexroth China. Globally, the German firm...
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Bosch Rexroth.(On The Move)
Packaging Digest;
February 1, 2005 ;
26 words
...Bosch Rexroth invests more than $108-million to expand its operations in China, which are to include a new factory in Beijing and an addition to its Wujin-based facility.
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BOSCH REXROTH EXPANDS OPERATION IN CHINA
AsiaInfo Services;
November 15, 2006 ;
203 words
...AsiaInfo Services 11-15-2006 Bosch Rexroth Expands Operation in China...2006 (SinoCast via COMTEX) -- Bosch Rexroth, a large industrial technology...subsidiary of Bosch Group, Bosch Rexroth saw its global sales maintain...
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Bosch Rexroth Corp.(MOVERS & SHAKERS)
Packaging Digest;
January 1, 2007 ;
26 words
...Bosch Rexroth Corp. promotes Berend Bracht to president and CEO. He was formerly CEO of Bosch Rexroth China and head of the company's U.S. industrial hydraulics operation.
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Bosch Rexroth makes management changes.(Biz bits)
Motion System Design;
January 1, 2008 ;
116 words
...Bosch Rexroth AG, Stuttgart/Lohr, Germany, parent company of Bosch Rexroth Corp., Hoffman Estates, Ill., has announced new...Albert Hieronimus will take over as chairman of the Bosch Rexroth AG board of management, replacing Manfred Grundke...
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Partner with Bosch Rexroth.(Section)
Machine Design;
November 17, 2005 ;
79 words
...Bosch Rexroth forges partnerships that deliver precision...advantage. Find out how you can partner with Bosch Rexroth. P: (847) 645-3600, F: (847) 645-0804, Web: www.boschrexroth-us.com Bosch Rexroth Corp., Hoffman Estates, IL Circle 287...
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Bosch Rexroth Corp.(BUSINESS NEWS)(Brief Article)
Quality;
May 1, 2005 ;
47 words
...Bosch Rexroth Corp. (Hoffman Estates, IL) will invest 83 million Euros over the next three years to...investment will go to a new factory in Beijing, scheduled for construction this year. China is Bosch Rexroth AG's fourth largest foreign market.
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Bosch Rexroth appoints VP--automation sales.(NEWSMAKERS)
Foundry Management & Technology;
November 1, 2007 ;
127 words
...Bosch Rexroth Corp. named Jeff Blackman as vice president for...and managing director of sales and marketing for Bosch Rexroth China Ltd. Jeff's 27 years of experience with Bosch Rexroth will provide extensive leadership with regards...
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