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Business Objects reaches C-suite with focused content, online tools.(C-Suite)

Byline: Kate Maddox

Case study: How Business objects reaches top execs

Objective: Create thought leadership content and communities around C-level executives, including CFOs, CIOs, CMOs and other CXO titles.

Strategy: Business Objects used microsites, newsletters, online communities and in-person events to create "Spotlight'' content for C-level executives, providing news, research and discussions around topics of interest.

Results: Since launching the "Spotlight'' e-newsletters this summer, Business Objects has achieved a 70% opt-in rate.

Business Objects, a business intelligence software company, is reaching C-level executives by creating communities of ...

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