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Business Objects reaches C-suite with focused content, online tools.(C-Suite)
- Article from:
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B to B
- Article date:
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June 23, 2008
- Author:
- Maddox, Kate
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Copyright informationCOPYRIGHT 2008 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Kate Maddox
Case study: How Business objects reaches top execs
Objective: Create thought leadership content and communities around C-level executives, including CFOs, CIOs, CMOs and other CXO titles.
Strategy: Business Objects used microsites, newsletters, online communities and in-person events to create "Spotlight'' content for C-level executives, providing news, research and discussions around topics of interest.
Results: Since launching the "Spotlight'' e-newsletters this summer, Business Objects has achieved a 70% opt-in rate.
Business Objects, a business intelligence software company, is reaching C-level executives by creating communities of ...
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Business Objects reaches C-suite with focused content, online...
B to B;
October 8, 2007 ;
Maddox, Kate;
411 words
......KATE MADDOX Business Objects, a business...marketing at Business Objects. We really...In fact, Business Objects does very...targeted online tools and...introduced two online communities-CFO Spotlight...This month, Business Objects will ...
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Business Objects Foundation Shares the Light Employee-Driven Grant Program...
CCNMatthews Newswire;
August 3, 2007 ;
787 words
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Business Objects Foundation Shares the Light; Employee-Driven Grant...
Canadian Corporate News;
August 3, 2007 ;
787 words
......2007 (CCNMatthews via COMTEX) -- Business Objects (NASDAQ:BOBJ)(Euronext Paris ISIN...announced that its philanthropic arm, the Business Objects Share the Light Foundation, has completed...children and youth. The grant program at Business Objects is entirely employee-driven and ...
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Business Objects Named a Market Leader in Enterprise Business Intelligence...
PR Newswire;
August 5, 2008 ;
787 words
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Business Objects Receives Award from WorkLife BC Recognizing its Flexible...
Canadian Corporate News;
March 12, 2007 ;
558 words
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Business Objects Showcases its BI Solutions.
M2 Presswire;
February 26, 2007 ;
787 words
......PRESSWIRE-26 February 2007-Early Watch: Business Objects Showcases its BI Solutions(C)1994-2007 M2 COMMUNICATIONS LTD RDATE:26022007 Business Objects (NASDAQ:BOBJ) is the world's leading...over 80 percent of the Fortune 500. Business Objects helps organizations of all sizes create...
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BUSINESS OBJECTS APPOINTS CONTROLLER OF NORTH AMERICAN OPERATIONS
PR Newswire;
May 9, 1995 ;
349 words
......Calif., May 9 /PRNewswire/ -- Business Objects, Inc., the North American headquarters of Paris-based Business Objects, S.A. (Nasdaq: BOBJY), today...The appointment is part of Business Objects' ongoing effort to build and...
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Business Objects Wins Team of the Year Award From the BC Technology...
CCNMatthews Newswire;
June 19, 2007 ;
543 words
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SAP to buy Business Objects for $6.8 billion
Charleston Gazette;
October 8, 2007 ;
The Associated Press;
399 words
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Business Objects Wins Team of the Year Award From the BC Technology...
Canadian Corporate News;
June 19, 2007 ;
593 words
......2007 (CCNMatthews via COMTEX) -- Business Objects (NASDAQ:BOBJ)(Euronext Paris ISIN...Team of the Year award recognizes Business Objects, which houses over 1,550 employees...to the crystalreports.com launch, Business Objects, a recognized leader in innovation...
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BUSINESS OBJECTS APPOINTS FORMER APPLE EXECUTIVE TO BOARD
PR Newswire;
July 5, 1995 ;
566 words
...CUPERTINO, Calif., July 5 /PRNewswire/ -- Business Objects (Nasdaq: BOBJY) today announced the appointment of Albert A. Eisenstat to Business Objects' Board of Directors. Most recently...corporate secretary of Apple Computer. Business Objects develops and markets BusinessObjects...
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Business Objects Receives Award from WorkLife BC Recognizing its Flexible...
CCNMatthews Newswire;
March 12, 2007 ;
530 words
......CCNMatthews - March 12, 2007) - Business Objects (NASDAQ:BOBJ) (Euronext Paris ISIN...working and highly skilled employees. Business Objects' Vancouver office has 1,500 employees...executive vice president of operations at Business Objects. "Last year we created a 7,000 square...
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BUSINESS OBJECTS FOCUSING ON CHINA
AsiaInfo Services;
October 13, 2003 ;
318 words
...AsiaInfo Services 10-13-2003 Business Objects Focusing on China BEIJING, Oct 13...The president of France-based Business Objects, a leading business intelligent solution...by Mr. Kriss, marketing director of Business Objects Asia-Pacific Region on a recent press...
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