Magazine article from our research archive:

Common tactics reach diverse IT.(IT)

Byline: MARY E. MORRISON

The IT vertical encompasses multiple subcategories-networking, security, storage, application development and wireless, to name a few-but companies successfully marketing to the professionals in this space have found there are some strategies and tactics that have universal appeal.

For one, IT professionals seek extensive information on products or services they're considering, and they most often search for that information online. Research from the fall 2006 IntelliQuest CIMS study indicated that manufacturer Web sites are the leading source of information for technology purchase influencers, followed by technology content Web sites, ...

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