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Novell boosts its position in IT field.(IT)

Byline: MARY E. MORRISON

Case study: How Novell launched its suse linux platform

Objective: Enterprise software and services provider Novell wanted to launch its SUSE Linux platform and establish itself as a serious contender in the Linux market.

Strategy: The company rolled out an integrated campaign that highlighted developers' contributions to the Linux community.

Results: There have been more than 1 million downloads of SUSE Linux Enterprise 10 and 687,000 downloads of SUSE Linux Desktop. The campaign microsite has had more than 6 million home page views, and more than 3,000 developers registered on the viral Web page. Plus, brand tracking surveys have ...

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