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Cole Valley gets message out to lawyers.(Legal)(Cole Valley Software)
- Article from:
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B to B
- Article date:
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June 23, 2008
- Author:
- Morrison, Mary E.
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Copyright informationCOPYRIGHT 2008 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: MARY E. MORRISON
Cole Valley Software, based in Coeur d'Alene, Idaho, sells its customer relationship management software to midsize law firms as well as other professional services firms. The firm historically has relied on trade show marketing to meet prospects and to network, said Jeff Reade, president-CEO. It was through this networking, however, that the company realized it had missed several opportunities with its target audience.
"We learned of a number of situations where we weren't even considered, and we had to eliminate those missed opportunities,'' Reade said. Cole Valley has a very high closure rate when its product is considered, Reade said, so ...