Byline: Kate Maddox

In July, Beijing-based computer maker Lenovo introduced a rebranding campaign in the U.S. The effort was designed to raise awareness of Lenovo following its acquisition of IBM Corp.'s personal computer division in 2005.

"The sweet spot of the campaign is really the SMB [small-and-midsize business] market," said Glen Gilbert, VP-integrated marketing communications at Lenovo.

"We are well-established in several countries, most notably in China and

India. We'd like to have a higher awareness and positive perceptions in this country and in several others."

The integrated campaign, developed by Ogilvy North America, New York, has the theme ...

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