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Xerox targets SMB market globally; Ask the expert.(Small Business)

Byline: Mary E. Morrison

Xerox Corp. has made a big push over the last year to expand its marketing efforts into the small-business segment, which it pegs as a huge global marketing opportunity.

Ed Gala, VP-corporate marketing service at Xerox, spoke with BtoB about how Xerox effectively markets to small businesses and provides tips for marketers that are trying to reach this audience.

BtoB: How important is the small-business market to Xerox?

Gala: It is an extremely important part of our growth strategy moving forward. We really see it as a $44 billion worldwide marketing opportunity in the documents business. It is an extremely fast-growing business ...

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