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Xerox targets SMB market globally; Ask the expert.(Small Business)
- Article from:
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B to B
- Article date:
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June 23, 2008
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Copyright informationCOPYRIGHT 2008 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Mary E. Morrison
Xerox Corp. has made a big push over the last year to expand its marketing efforts into the small-business segment, which it pegs as a huge global marketing opportunity.
Ed Gala, VP-corporate marketing service at Xerox, spoke with BtoB about how Xerox effectively markets to small businesses and provides tips for marketers that are trying to reach this audience.
BtoB: How important is the small-business market to Xerox?
Gala: It is an extremely important part of our growth strategy moving forward. We really see it as a $44 billion worldwide marketing opportunity in the documents business. It is an extremely fast-growing business ...
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Research and Markets : Messaging in the SMB Market, 2005-2008.
M2 Presswire;
March 16, 2005 ;
522 words
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Marketing to small business heats up; With more than $75 billion spent on...
B to B;
June 7, 2004 ;
787 words
......KATE MADDOX As the nation celebrated Small Business Week'' May 17-24, many b-to-b marketers...launched products and campaigns aimed at the SMB (small-to-midsize business) market. Among...those advertisers debuting campaigns with SMB components were IBM Corp., Intel Corp. and Office Depot. ...
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Marvell Announces Availability of New Prestera 16 port- and 24 port-...
Canadian Corporate News;
April 27, 2004 ;
787 words
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Nortel boosts go-to-market strategy to drive SMB market momentum announces...
M2 Presswire;
July 24, 2006 ;
787 words
......boosts go-to-market strategy to drive SMB market momentum announces strategic agreements...North America small and medium business (SMB) market through expanded value-added distributor...agreements. The new agreements with leading SMB market distributors-Ingram Micro, SYNNEX ...
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SHANGHAI TELECOM TO DEVELOP SMB MARKET
AsiaInfo Services;
May 17, 2005 ;
169 words
......05-17-2005 Shanghai Telecom to Develop SMB Market SHANGHAI, May 17, 2005 (SinoCast via...markets for a long period. But now the SMB market has been the object of competition. To get a foothold in the SMB market, Shanghai Telecom originated the new...
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CA Expands Business in EMEA With Move Into SMB Market.
PR Newswire;
October 11, 2004 ;
787 words
......Significantly Boosting Revenues from SMB Market Computer Associates International, Inc...community in EMEA. Our move into the SMB market is the cornerstone of CA's growth strategy...already have an established foothold in the SMB market with products such as BrightStor ARCserve...
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Extricom and ZyXEL Bring WLAN Switch Technology to SMB Market
Wireless News;
November 12, 2006 ;
304 words
......ZyXEL Bring WLAN Switch Technology to SMB Market WIRELESS NEWS-November 12, 2006-Extricom and ZyXEL Bring WLAN Switch Technology to SMB Market (C)2006 10Meters - http:// www.10meters...the small and medium-sized business (SMB) market and will distribute it worldwide. "Our...
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Nortel Boosts Go-to-Market Strategy to Drive SMB Market Momentum.
PR Newswire;
July 24, 2006 ;
787 words
......North America small and medium business (SMB) market through expanded value-added distributor...agreements. The new agreements with leading SMB market distributors - Ingram Micro, SYNNEX Corporation...significant piece of the North America SMB market, it is critical that we be ...
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Intelliverse Teams with WebEx, Jabra and Creative to Offer Unified...
Wireless News;
March 20, 2007 ;
465 words
......to Offer Unified Communications to the SMB Market WIRELESS NEWS-March 20, 2007-Intelliverse...to Offer Unified Communications to the SMB Market (C)2007 10Meters - http://www.10meters...solution for the small and medium business (SMB) market. By incorporating peripherals and ...
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StorMagic announces new pricing model for the SMB market.(NEW PRODUCTS)
SAN/LAN;
April 1, 2008 ;
439 words
......supported by the StorMagic product. The SMB market has specific storage requirements, and...StorMagic has a unique focus on the SMB market, and the addition of LSI MegaRAID support...proved once more its commitment to the SMB market, said Jeff Rudolph of Sikich LLP. The...
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CA expands business in EMEA with move into SMB market; $24 Million...
M2 Presswire;
October 11, 2004 ;
787 words
......expands business in EMEA with move into SMB market; $24 Million investment and dedicated...community in EMEA. Our move into the SMB market is the cornerstone of CA's growth strategy...already have an established foothold in the SMB market with products such as BrightStor ARCserve...
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Microsoft to boost presence in SMB market
New Straits Times;
October 25, 2004 ;
Kamal A. Othman;
262 words
......New Straits Times 10-25-2004 Microsoft to boost presence in SMB market Byline: Kamal A. Othman Edition: Computimes; 2* Section: Update...product version rights and home use rights to customers in the SMB market. Under the agreement, Digital DNA will also offer customers...
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Apptix, BroadSoft and NGT to Aim On-Demand Voice Solutions at SMB Market
Wireless News;
June 16, 2006 ;
340 words
......NGT to Aim On-Demand Voice Solutions at SMB Market WIRELESS NEWS-June 16, 2006-Apptix, BroadSoft...to Aim On- Demand Voice Solutions at SMB Market (C)2006 10Meters - http:// www.10meters...solutions specifically suited to the SMB market." "The market opportunity to offer VoIP...
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Allworx Aims New 9200 IP-Phone Series at the SMB Market
Wireless News;
January 26, 2008 ;
460 words
...Wireless News 01-26-2008 Allworx Aims New 9200 IP-Phone Series at the SMB Market WIRELESS NEWS-January 26, 2008-Allworx Aims New 9200 IP-Phone Series at the SMB Market (C)2008 10Meters - http://www.10meters.com Allworx, a small-to-medium business...
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To Win SMB Market, Go Beyond the Basics.
M2 Presswire;
November 22, 2004 ;
354 words
...M2 PRESSWIRE-22 November 2004-Research and Markets: To Win SMB Market, Go Beyond the Basics(C)1994-2004 M2 COMMUNICATIONS LTD RDATE...researchandmarkets.com/reports/c9876) has announced the addition of To Win SMB Market, Go Beyond the Basics to their offering SMBs buy from multiple...
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