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Economic needs drive auto execs.(Automotive)
- Article from:
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B to B
- Article date:
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June 23, 2008
- Author:
- Morrisonn, Mary E.
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Copyright informationCOPYRIGHT 2008 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: MARY E. MORRISON
A struggling economy, the ongoing credit crisis and the soaring cost of fuel have made 2008 a difficult year for the auto industry, and suppliers selling to original equipment manufacturers have to be savvier than ever to get their message across successfully.
"The whole industry is down and, in particular, the Detroit three are down,'' said Peter Brown, associate publisher and editorial director of Automotive News, which is published by BtoB's parent company, Crain Communications Inc. Brown pointed to Ford Motor Co.'s announcement last month that it would cut North American production by 15% this year; the company also said it did not know ...