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Faurecia showcases vehicle modules at LA show.(Automotive)
- Article from:
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B to B
- Article date:
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June 23, 2008
- Author:
- Morrison, Mary E.
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Copyright informationCOPYRIGHT 2008 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: MARY E. MORRISON
Case study: How supplier Faurecia used a concept car at the La auto show to generate buzz
Objective: Automotive supplier Faurecia, based in Nanterre, France, wanted to generate buzz about its innovations and showcase them in a way that original equipment manufacturers hadn't seen before.
Strategy: The company developed a concept car using a 1972 Tatra outfitted with Faurecia premium products and technologies, such as a sliding trunk drawer and a self-supporting instrument panel. The car, dubbed "Premium Attitude,'' was unveiled at the 2007 LA Auto Show in November.
Results: The concept car generated a tremendous amount of buzz, ...