Byline: MARY E. MORRISON
The economy may be slowing, but government spending activity is expected to increase this year, and marketers that target the right message to the right audience stand to win business from federal, state and local government entities whose annual cumulative spend on goods and purchases is in the trillions of dollars.
The 2008 Government Procurement Outlook, recently released by Onvia, a provider of market intelligence, found that 80% of 1,400 purchasing officials at state, local and educational entities plan to maintain or increase spending activity in the year ahead, compared to 2007.
The survey found that government infrastructure and ...