Byline: Mary E. Morrison
As VP-strategic marketing and business development of United Business Media's Everything Channel Group, Kate Spellman knows how to reach IT decision-makers. Prior to her current role at UBM, she was the publisher of the company's SmallBizResource .com; she has also served as senior VP-corporate marketing.
BtoB: What products and services are particularly hot right now in IT?
Spellman: Software applications are the hot thing. Anything wireless, anything that's voice-over is also hot. It's about what's going to first of all be a service to me that I can make more dollars off of and also have more ease of business with. [The IT user's] ...