Article: United Kingdom: Carbon Trust Standard bids to restore trust in carbon cuts.

Byline: Mamta03

Tackling the perception that green initiatives from businesses are more focussed on smoke and mirrors than emissions cuts, the Carbon Trust has launched its Carbon Reduction Award Scheme. For companies to get recognition, they need to measure and reduce their carbon footprint year-on-year. Only cuts made directly will count, rooting out companies relying heavily on offsetting to cut their emissions.

Twelve organisations have already been awarded the Carbon Trust Standard, including B&Q, Morrisons, Trinity Mirror and the Crown Prosecution Service. These organisations have reduced their carbon emissions by an average of 8.4 per cent over ...

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