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Article: Aditya Birla Group chalks out strategy for fin services biz.
- Article from:
- PTI - The Press Trust of India Ltd.
- Article date:
- June 29, 2008
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Aditya Birla Group chalks out strategy for fin services biz
Mumbai, June 29 (PTI) -- Aditya Birla Financial Services Group has chalked out steps, including launching innovative products, strong branding and enhancing distribution network, to emerge as leading player in the field.
"We see tremendous opportunity in the sector as less than five percent of the country's savings go into mutual funds, a mere two per cent into general insurance and 15 per cent into life insurance," Aditya Birla Financial Services Group Chief Marketing Officer Ajay Kakar told PTI.
"We are currently working on these areas to become a leading player in this sector," he ...