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Article: Web ad firm accused of 'hijacking'.(PLUGGED IN - MARKETPLACE)(TECH ZOO BLOG)
- Article from:
- The Washington Times (Washington, DC)
- Article date:
- June 23, 2008
CopyrightCOPYRIGHT 2008 The Washington Times LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Kara Rowland, THE WASHINGTON TIMES
Traditionally, "wiretapping" refers to listening in on a phone conversation without permission - the current Capitol Hill conflict over civil immunity for phone companies that took part in the government's warrantless wiretapping program comes to mind - but, not surprisingly, the practice has taken on a new meaning in the digital age.
A report by consumer watchdog groups last week accused an online advertising company, NebuAd, of not only wiretapping consumers but of "hijacking" Web sites. The distinction, of course, would mean that unlike ad-serving firms that monitor an Internet user's activity to serve ...