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Article: According to In-Stat, Developing a Niche Will Be a Key to Social Networking Success.
- Article from:
- Business Wire
- Article date:
- June 30, 2008
CopyrightCOPYRIGHT 2008 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SCOTTSDALE, Ariz. -- Social networking is an integral part of the Internet and will not be going away, however, after 13 years in the United States, revenue generation is not what it was once predicted to become, reports In-Stat (http://www.in-stat.com). The answer is to find different models -- innovative methods -- to capitalize on the wealth of data social networking sites collect, the high-tech market research firm says. Affiliate advertising, the selling of virtual goods, micropayments, social network site merchandising, and data mining are all viable alternatives to traditional revenue models.
"Development of niche social networking sites is an essential ...