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Convergence and triple play bundling: an empirical assessment for European telecommunications.(Other papers)
- Article from:
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Communications & Strategies
- Article date:
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October 1, 2007
- Author:
- Bughin, Jacques; Mendonca, Pedro
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Copyright informationCOPYRIGHT 2007 IDATE. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Abstract: Digital convergence is quickly leading to various telecommunications and media sourcing triple play services of voice, television and internet. This article describes the extent to which bundling strategies have been recently deployed by access providers, and their impact on competition in Western Europe. Generally speaking, we observe that the "business sorting" effect of bundling is larger than that of "business stealing" for triple-play in Western Europe. The sorting effect does not however compensate for the extra competition arising from the full convergence of access provision.
Key words: non-linear pricing, bundling, triple-play, broadband, television, ...