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Christian Dippon & Aniruddha Banerjee: Mobile Virtual Network Operators: Blessing or Curse? An Economic Evaluation of the MVNO Relationship with Mobile Network Operators.

Christian DIPPON & Aniruddha BANERJEE

Mobile Virtual Network Operators: Blessing or Curse?

An Economic Evaluation of the MVNO Relationship with Mobile Network Operators

Nera Economic Consulting, 2006, 87 pages

This slim volume on MVNOs offers a thorough overview of the issues created by the emergence of these new market players. After an introduction (Chapter 1) that lays down the concepts specific to this market segment, the book is built around six chapters: MVNO regulation (Chapter 2), strategic positioning (Chapter 3) and marketing (Chapter 4), business model and business plan construction (Chapter 5) and outlook (Chapter 6). This narrative structure ...

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