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Christian Dippon & Aniruddha Banerjee: Mobile Virtual Network Operators: Blessing or Curse? An Economic Evaluation of the MVNO Relationship with Mobile Network Operators.
- Article from:
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Communications & Strategies
- Article date:
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October 1, 2007
- Author:
- Benzoni, Laurent
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Copyright informationCOPYRIGHT 2007 IDATE. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Christian DIPPON & Aniruddha BANERJEE
Mobile Virtual Network Operators: Blessing or Curse?
An Economic Evaluation of the MVNO Relationship with Mobile Network Operators
Nera Economic Consulting, 2006, 87 pages
This slim volume on MVNOs offers a thorough overview of the issues created by the emergence of these new market players. After an introduction (Chapter 1) that lays down the concepts specific to this market segment, the book is built around six chapters: MVNO regulation (Chapter 2), strategic positioning (Chapter 3) and marketing (Chapter 4), business model and business plan construction (Chapter 5) and outlook (Chapter 6). This narrative structure ...