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Article: IPC Media Chooses Saffron Digital.

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Entertainment Close-up
Article date:
June 29, 2008
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ENTERTAINMENT CLOSE-UP-29 June 2008-IPC Media Chooses Saffron Digital(C)2008 - CloseUpMedia - newsdesk@closeupmedia.com

IPC Media has selected mobile platform specialist Saffron Digital as its video ad-serving partner for the Nuts off-portal mobile site, as a first stage in a plan to provide video ad serving functionality across IPC's network of mobile sites.

Saffron Connect - the ad-management and serving platform of Saffron Digital - will be deployed initially on the Nuts site, already hosted and managed by Saffron. A selection of high performing video content will be complemented by a targeted suite of free, ad-funded video content to drive volume and ...

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