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Article: India: Bata to focus on institutional sales, retail.

Article from:
TendersInfo
Article date:
June 30, 2008
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Byline: sandesh03

Shoe major Bata India Ltd is gearing up for institutional sales of footwear besides enhancing its retail presence across the country.

The Indian arm of Canadian outfit Bata Shoe Organisation (BSO) claims that its vast international product portfolio and tech expertise will give it an edge to bolster institutional sales in India like it has successfully done in Chile and s few other South American countries. Initially, the company is eyeing specialized footwear for the Indian defence forces, aviation, construction and hospital sectors.

On the retail front, the company is planning to open 240 new outlets, both company-owned and ...

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