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Article: Collipark Music / Interscope Records' Soulja Boy Tell'em Signs Exclusive Sneaker and Apparel Deal With Yums Shoes.
- Article from:
- PR Newswire
- Article date:
- July 1, 2008
CopyrightCOPYRIGHT 2008 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Multi-Year Deal Lets Soulja Boy Tell'em Design His Own Line of Yums Shoes and Apparel
Utilizes Interscope Records Strategic Marketing Muscle to Reach Broad Audience
SANTA MONICA, Calif., July 1 /PRNewswire/ -- Collipark Music / Interscope Records and mega-trend-setting Atlanta rap artist Soulja Boy Tell'em, announce a multi-year sneaker and apparel contract with Yums Shoes that will tap into Soulja Boys Tell'em's growing influence as a top-selling artist. This tier one endorsement allows the rapper, in conjunction with Yums' designer Tex, to design his own signature shoe within the Yums' Block Star line of sneakers, which uniquely emblazon the soles of ...