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Article: The Mechanics Of CDH: The nuts and bolts of consumer driven health can be difficult to master, still it's the concepts behind the strategy that keep many benefits professionals at arms length.
- Article from:
- Employee Benefit Adviser
- Article date:
- July 1, 2008
- Author:
CopyrightCOPYRIGHT 2008 SourceMedia, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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There are some hard truths to swallow when analyzing the state of health care in America - like the fact that over half of health care costs are attributable to behaviors tracing back to before any care is necessary. These behaviors may be smoking, lack of exercise, poor nutrition or a mismanaged illness.
This fact alone is a justification for the consumer-driven health movement. Kyle Rolfing, CEO of RedBrick Health, and former CEO of DefinityHealth says many individuals have conditions that should be managed by five tests a year, as recommended by evidence based medicine.
"Those choices as to whether or not to get those tests, or exercise, or eat ...