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Alternative Fuels Are Finally Getting Juiced Up: Yoram Bronicki, president of Ormat Technologies, on the strengths and weaknesses of geothermal power.

Growing up in Israel, Yoram Bronicki, 41, remembers dress- ing appropriately for each season- T-shirts in summer, and sweaters in winter. To this day, the American custom of air-conditioning offices to just this side of frigid seems wasteful to the president of Reno, Nev.-based Ormat Technologies. Cofounded by his father, Lucien, as Ormat Turbines in 1965, Ormat Technologies invests in alternative energy, with a unique focus on geothermal; energy captured by forcing water deep into the ground, and then harnessing the steam produced as it is heated. Bronicki acknowledges this is hardly going to feed our nation's entire energy needs, but the company is faring quite well. Revenues ...

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