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Article: Halogen Publishers Launches Ad Network Targeting the Top Online Demographic.
- Article from:
- PR Newswire
- Article date:
- July 1, 2008
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Copyright informationCOPYRIGHT 2008 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Lance Goler tapped as VP Sales for the Company
SAN FRANCISCO, July 1 /PRNewswire/ -- Halogen Publishers, (http://halogenpublishers.com/), launches its publisher network today, targeting the most affluent consumers on the web.
"Traditionally it's been difficult to segment this highly desirable demographic with advertising ... they don't gather in one spot online, but rather read an increasingly diverse mix of websites and blogs. We believe that by being very selective in the mix of publishers and advertisers we serve, Halogen Publishers will become the matchmaker if you will, bringing these two groups together to create great efficiency," stated Halogen Publishers ...
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