Article: Ban bad bags.(FOOD PACKAGING)

Irregular product shapes can torpedo marketing's dreams of a slick-looking package, whether in a shrink film or a vacuum pack. Mercifully, machines are pushing the aesthetic envelope to banish duck-foot webbing and dog-eared wrappers.

Fresno, CA-based San Joaquin Figs' bread and butter products are shrink-wrapped crown packs and finger trays of dried figs. The company used an L-bar machine and a forced-air shrink tunnel to package those products, but dog ears, wrinkles, fish eyes and other imperfections on the round packages resulted in considerable rework, complains Keith Jura, president. "The L-bar machine was like a single-shot rifle that had to be manually ...

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