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Article: Ban bad bags.(FOOD PACKAGING)
- Article from:
- Food Engineering
- Article date:
- June 1, 2008
- Author:
CopyrightCOPYRIGHT 2008 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Irregular product shapes can torpedo marketing's dreams of a slick-looking package, whether in a shrink film or a vacuum pack. Mercifully, machines are pushing the aesthetic envelope to banish duck-foot webbing and dog-eared wrappers.
Fresno, CA-based San Joaquin Figs' bread and butter products are shrink-wrapped crown packs and finger trays of dried figs. The company used an L-bar machine and a forced-air shrink tunnel to package those products, but dog ears, wrinkles, fish eyes and other imperfections on the round packages resulted in considerable rework, complains Keith Jura, president. "The L-bar machine was like a single-shot rifle that had to be manually ...
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