|
|
Article: Local firm Electra-fies promotion for DVD debut: Jetset's viral campaign gets interactive with film's sexy actress.(MARKETING)(Brief article)
- Article from:
- Los Angeles Business Journal
- Article date:
- June 9, 2008
- Author:
CopyrightCOPYRIGHT 2008 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
LOCAL creative marketing company Jetset Studios' most recent viral marketing campaign for the Fox film "Meet the Spartans"--a spoof of the "300" genre--used an unusual promotional method: allowing fans to tattoo their names on a digital image of Carmen Electra's body and receive a personalized phone message from the actress.
The first of a two-part film and DVD campaign generated hundreds of thousands of participants and was widely considered one of the most successful viral campaigns to date, according to Fox executives.
"While viral marketing has bridged the Internet and mobile divide before, I don't believe that it has never been done to this ...