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Article: #2 Nestle: brand variety wide as the waters: from water and tea to fruit and vegetable juice, Nestle makes nutrition taste and feel good.(Top 100 PACKAGERS: BEVERAGE CATEGORY LEADERS: Nestle)
- Article from:
- Food & Beverage Packaging
- Article date:
- July 1, 2008
- Author:
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Though the company is known more for its food products, Nestle is a major player in the beverage market. As the No. 1 bottled water company in the world, Nestle owns 15 brands of water, including Nestle Pure Life, Poland Spring, Arrowhead, Deer Park, Ice Mountain, Ozarka and Zephyrhills, as well as imports brands such as Perrier and S. Pellegrino.
2007 brought a refreshing new bottle design from Nestle Waters, which is used by all six of the company's regional spring water brands. Dubbed Eco-Shape, the bottle is made up of 30% less plastic than the average half-liter plastic beverage container, and has a 30% smaller label than its predecessor.
But ...