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Article: #3 Inbev: branding brews from sea to shining sea: brewing behemoth unites consumers worldwide with globally recognized brands.(Top 100 PACKAGERS: BEVERAGE CATEGORY LEADERS: !nBev)
- Article from:
- Food & Beverage Packaging
- Article date:
- July 1, 2008
- Author:
CopyrightCOPYRIGHT 2008 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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InBev is a company where good things come in threes. The company has spent the last couple years climbing up our list of beverage packagers to hit the No. 3 spot. Its three long-term objectives--which focus on execution in the marketplace, brand-building and consumer insight-generated innovation--are intended to strengthen its standing.
Based in Leuven, Belgium, the brewery backed up these objectives by introducing new products within many of its established brands, including Quilmes Stout, Alexander Keith's Red Amber Ale and Hoegaarden Rosee. This last product, a raspberry-flavored Belgian white ale, showcases the red beverage. With a single raspberry image on ...
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