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Article: New Book Takes 'Disruptive Innovation' From Idea to Execution.
- Article from:
- Business Wire
- Article date:
- July 1, 2008
CopyrightCOPYRIGHT 2008 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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BOSTON -- More than a decade ago, Clayton Christensen's breakthrough book The Innovator's Dilemma illustrated how disruptive innovations drive industry transformation and market creation. Christensen's research demonstrated how growth-seeking incumbents must develop the capability to simultaneously maintain their core businesses, deflect disruptive attacks, and seize disruptive opportunities.
In The Innovator's Guide to Growth: Putting Disruptive Innovation to Work, authors Scott Anthony, Mark Johnson, Joseph Sinfield, and Elizabeth Altman take the subject to the next level: implementation. They explain how organizations across a wide range of industries can ...