By Frank Dallahan

The jewelry industry needs to come together to do something about competing more effectively with other luxury products. Industry idea man Ed Coyne developed a concept last year that would focus some of the industry's promotional efforts on creating a National Jewelry Week in late November, just prior to the biggest jewelry sales period of the year. It would generate advertising and public relations efforts on a par with what takes place in New York for Fashion Week. The goal is to focus consumer attention on jewelry right before December and position jewelry as more fashionable than something with a plug or a gas pedal, which ultimately wears out.

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