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Step It Up or You May Have to Step Aside!

By Brad Huisken

Last June, right after The JCK Show ~ Las Vegas, I had the pleasure of spending three weeks in a jewelry store. Running the sales floor took me back to my time as a sales manager working every day on a retail sales floor. Not much has changed. Customers still say, "I'm just looking," "I'll be back," and "This is the first place I've shopped." Salespeople still say, "Will that be all?" or "Here's my card, come back when you're ready."

During the three-week period, we did about $35,000 in sales the first week, over $70,000 the second week, and over $120,000 the third week. I don't say this to brag. I say it to emphasize that there is no better place for ...

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