Article: FRUIT STRIPE GUM GOES WILD FOR ENDANGERED ANIMALS

 
Up To $100,000 Donated to World Wildlife Fund 

WINSTON-SALEM, N.C., March 12 /PRNewswire/ -- The LifeSavers Company is adding a new twist to an old favorite -- rub-on temporary tattoos of endangered animals on the stick wrappers of its Fruit Stripe(R) gum brand. With each pack purchased the company will donate five cents, up to $100,000, to World Wildlife Fund (WWF) for the preservation of endangered animals and their habitats.

The limited edition product will be available nationwide by mid- March in grocery, drug, convenience and mass merchandiser stores and will remain on shelves through February of 1997 or until supplies last. The endangered ...

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