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Article: FRUIT STRIPE GUM GOES WILD FOR ENDANGERED ANIMALS
- Article from:
- PR Newswire
- Article date:
- March 12, 1996
CopyrightCOPYRIGHT 1996 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Up To $100,000 Donated to World Wildlife Fund
WINSTON-SALEM, N.C., March 12 /PRNewswire/ -- The LifeSavers Company is adding a new twist to an old favorite -- rub-on temporary tattoos of endangered animals on the stick wrappers of its Fruit Stripe(R) gum brand. With each pack purchased the company will donate five cents, up to $100,000, to World Wildlife Fund (WWF) for the preservation of endangered animals and their habitats.
The limited edition product will be available nationwide by mid- March in grocery, drug, convenience and mass merchandiser stores and will remain on shelves through February of 1997 or until supplies last. The endangered ...