Article: New range gets its good looks from family gene pool.

Article: Motoring: YOUR NUMBER'S UP; Mazda 3 is a crowd pleaser with class.(Features)
Daily Record (Glasgow, Scotland);  October 20, 2004 ;     389 words ......small family transporter, the Mazda 3 comes with some pretty big...doubt handed down from its bigger brother, the Mazda 6. Spacious, stylish, well...masters, truly excellent. The Mazda 3 comes with a choice of four...With the back seats up, the Mazda 3 can accommodate five adults...

Article: Let Miata define Mazda's brand
Automotive Industries;  October 1, 1997 ;     597 words ...Mazda can't out-Accord Honda, or out-Camry Toyota. Both rivals have rushing resources. Mazda should take a lesson from Audi. Mazda continues on its roller coaster ride in the U.S. market - a viable but clearly second-tier Asian player...

Article: Mazda 3.(Features)
Daily Record (Glasgow, Scotland);  August 15, 2003 ;     65 words ...MAZDA's latest hotshot is about to break cover. The Mazda 3 will be shown at next month's motor...boasts all the wicked styling of its bigger brother, the RX8. Coupled with its dynamic performance...new benchmarks within its sector. The Mazda 3 is the fourth new generation Mazda to be ...

Article: Fun in the sun in a Mazda Miata 2 seats, tiny trunk -- but it's large on enjoyment and easy on gas
The Boston Globe;  April 30, 1995 ;     700+ words ...Mazda is a peculiar company; it is the niche-filler to the motoring world. If Chrysler were a Japanese company, it would be Mazda. They share the same kind of death-defying history -- from...disaster to prosperity and back to the brink and . . .. Some of Mazda's best cars sprang from failures -- the RX-7, ...

Article: Mazda marketer's challenge: Tout many more models on a quite-tight budget.(News)(Mazda Motor Corp.)
Automotive News;  December 25, 2006 ;     469 words ...Byline: Mark Rechtin Mazda blew it big time 15 years ago when it...been paying the price ever since. So is Mazda on the brink of repeating that mistake...new director of marketing operations for Mazda Motor Corp.'s North American sales arm...

Article: Mazda aims to boost owner loyalty; J.D. Power study: Automaker's retention scores are 4th worst.(Marketing)
Automotive News;  November 8, 2004 ;     700+ words ...Byline: Mark Rechtin Mazda North American Operations is staging a...its ability to enhance customer loyalty. Mazda's U.S. sales are up 4.8 percent through...is close to meeting sales objectives. Mazda dealers and executives attribute much...

Article: Mazda Plays to Win in '90s
Chicago Sun-Times;  June 17, 1992 ;     700+ words ...Mazda's sexy new 626 sedan shows how this once-bland automaker...a high-profile player in the cutthroat 1990s car market. Mazda opened some eyes in 1991 when it became the first Japanese...Porsche, Jaguar and Mercedes-Benz. But only recently has Mazda, which has sold autos here since 1970, become ...

Article: Mazda previews a trio of '93s
The Boston Globe;  June 13, 1992 ;     665 words ...Mazda was in Brookline this week to show its newest wares to the New England Motor Press Association, the...the Globe, Sunday, May 24), were presented, the MX-6 inside, the others outside, by Steve Potter, Mazda's East Coast public relations manager. Mazda is about 25 percent owned by Ford, with whom it has ...

Article: Beattie Has More Clout, Challenges as Mazda Chief Carmaker Running All U.S. Operations From Irvine HQ
Orange County Business Journal;  August 25, 1997 ;     700+ words ...New Mazda North American Operations chief Richard Beattie...corporate liaison office. Those units, along with Mazda's subsidiary in Canada, now report directly...reports to Henry Wallace, president of parent Mazda Motor Corp. in Hiroshima, Japan. The challenges...

Article: MAZDA SCANS BMW AND ALFA FOR IDEAS.
Automotive News;  April 12, 1998 ;     700+ words ...The pendulum that is Mazda Motor Corp. is about to swing back. It...paralyzed into me-too conservatism. Now, Mazda says, its product development will return...adjectives to describe the next generation of Mazda products are ``stylish, insightful and...

Article: Now Mazda buys Swiss distributor.(Brief Article)
Automotive News Europe;  September 24, 2001 ;     326 words ...Mazda Motor Corp. has signed a memorandum of understanding to acquire its distribution rights...Switzerland. Two local companies - Blanc & Paiche and Sumitomo - had a shared investment in Mazda's Swiss distribution. The Blanc family had been a part of Mazda distribution in Switzerland for 31 years. A ...

Article: Mazda 6: Globally acclaimed sport sedan.
Manila Bulletin;  March 25, 2004 ;     673 words ...Mazda Philippines recently launched the Mazda 6, its flagship model for the Philippine auto market. The manufacturer...over 70 distinct awards including Car of the Year. The all-new Mazda 6 is Mazda Philippines first passenger car entry in the Philippine...

Article: Mazda got discipline, but lost its passion.
Automotive News Europe;  July 16, 2001 ;     700+ words ...MAZDA USED to get loads of what every Japanese brand now hungers for in Europe - respect. But no more. Mazda has about half the market share in western Europe it had...whose fault was it? Did Ford rush in too quickly in 1993 when Mazda - along with every other Japanese carmaker - got into financial...

Article: New Mazda approach: emotions
Chicago Sun-Times;  August 8, 1989 ;     661 words ...Mazda is bringing a new expression to the lexicon of automobile...relates to the "touchy-feely" reasons that people choose cars. Mazda Motors of America, based in Irvine, Calif., already has a...preparation for the rest of its 1990 model introductions, Mazda is turning to image advertising for the first ...