Article: Quarry falls plan has developers divided: opponent of 15-year, mixed-use Mission Valley project has hired PR firm to represent coalition.(H.G. Fenton Material Co. )

The developer of the proposed Quarry Falls project, which would transform the working quarry between Mission Valley and Serra Mesa into a mixed-use commercial and residential village, has run headlong into an unusual NIMBY: fellow developer H.G. Fenton Development Co.

The acronym for "not in my backyard" is often used to describe anti-growth residents; rarely a developer.

The backer of Quarry Falls, Sudberry Properties Inc., has been pitching its plan since 2002 to community groups, business associations and policymakers, and therefore was caught a little off-guard when Fenton informed them recently that the company opposed the project.

Fenton, ...

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