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PUMPED UP ON PRIVATE LABELS; TreeHouse Foods cashing in as beleaguered shoppers opt for cheaper store brands.(Markets)

Byline: DAVID STERRETT

TreeHouse Foods Inc. is getting fat on grocery shoppers' growing appetite for bargains.

Shares of the Westchester-based maker of store-brand pickles, salad dressings and soups for major chains such as Kroger Co., Supervalu Inc. and Wal-Mart Stores Inc., are up 5% this year, compared with a decline of 8% for Standard & Poor's small-cap consumer staples index. Consumers hit by record gasoline prices are favoring cheaper, "private-label'' store brands, helping TreeHouse outperform Kraft Foods Inc. and other larger rivals.

"TreeHouse is one of the best-positioned companies to benefit from a trade-down, based on the categories they compete in,'' ...

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