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Virgin-Helio targets broader base of users; And may be able to get back to "hip' roots.

Byline: ALLIE WINTER

Virgin Mobile USA's purchase of fellow MVNO Helio L.L.C. allows Virgin to evolve beyond its low-ARPU customers to higher-paying subscribers, as well as gain a sophisticated handset portfolio, improve its debt levels and cut a better deal with network operator Sprint Nextel Inc.

Virgin Mobile announced Friday it plans to pay $39 million in equity for Helio in a deal it is hoping to close in the third quarter.

Acquiring Helio will give Virgin Mobile new and unique benefits, including the ability to evolve into the

postpaid market, offer advanced data services and new user applications across its customer base, said Dan Schulman, Virgin ...

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