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Sprint Nextel wades into targeted-ad waters; Operator cautiously approaches idea of targeted mobile advertising.
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RCR Wireless News
- Article date:
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June 30, 2008
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Copyright informationCOPYRIGHT 2008 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: COLIN GIBBS
U.S. carriers are ever so slowly beginning to share consumer demographics and other coveted information in an effort to deliver highly targeted wireless ads. And Sprint Nextel Corp. very quietly appears to be leading the way.
Advertising agencies and high-profile brands have long salivated over the mountains of data that network operators have accumulated about their customers, and for good reason. A typical profile of a postpaid user could include everything from name, age and billing address to location, usage habits and real-time location. Want to send a pitch to a middle-aged road warrior who's constantly checking his phone for sports scores? ...
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Sprint Nextel choose WiMAX, but operational issues linger.
RCR Wireless News;
August 14, 2006 ;
787 words
...Byline: KELLY HILL When Sprint Nextel Corp. unveiled its choice of...services spectrum auction began. Sprint Nextel is participating in the AWS auction...Communications Inc. last year, Sprint Nextel can't stall all that long...
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IPCS claims victory in latest squabble with Sprint Nextel.
RCR Wireless News;
September 22, 2008 ;
386 words
...Byline: ALLIE WINTER The battle between Sprint Nextel Corp. and its subsidiary iPCS Wireless...announced that an Illinois court denied Sprint Nextel's motion to dismiss or stay the lawsuit...Cook County, Illinois. IPCS slapped Sprint Nextel with a lawsuit after the carrier announced...
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Sprint Nextel pushes WiMAX into the Xohm.
RCR Wireless News;
August 20, 2007 ;
787 words
......Xohm. It's the commercial brand for Sprint Nextel Corp.'s WiMAX effort and, as West explains...It's Internet 3.0.'' West, head of Sprint Nextel's WiMAX business, made his pitch for Xohm (pronounced zoam'') last week during Sprint Nextel's Technology Summit'' here. The event...
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Sprint Nextel to use media to differentiate.
RCR Wireless News;
August 22, 2005 ;
787 words
......New York Stock Exchange last week, Sprint Nextel Corp. said it is in position to become...ought to expect into the future,'' said Sprint Nextel Chief Executive Officer Gary Forsee...campaign touting the benefits of the new Sprint Nextel. You won't be able to miss us,'' added...
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Sprint Nextel, affiliates claim CDMA retail victories; Court rules Sprint...
RCR Wireless News;
August 14, 2006 ;
455 words
......decision worthy of professional boxing, Sprint Nextel Corp. and its affiliates Horizon Personal...are both subsidiaries of iPCS Inc. Sprint Nextel CDMA affiliate UbiquiTel Inc. had been...Delaware Chancery Court decision allows Sprint Nextel to continue to own and operate its...
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Sprint Nextel updates integration progress.
RCR Wireless News;
February 27, 2006 ;
648 words
...Byline: KELLY HILL Integration is one of Sprint Nextel Corp.'s biggest challenges this year...do, but we've made great progress.'' Sprint Nextel spent $965 million on merger costs...customer care and billing, last year Sprint Nextel selected Amdocs to be its single vendor...
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Sprint Nextel to spend $1.3B adding Ubiquitel to CDMA stable.(News)
RCR Wireless News;
April 24, 2006 ;
377 words
......acquisition of CDMA affiliate Ubiquitel Inc., Sprint Nextel Corp. is another step closer to wrapping...including about $300 million in net debt that Sprint Nextel will assume. Sprint Nextel said it will pay $10.35 per share for all...
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Sprint Nextel, Clearwire split divides analysts; Opinions vary on...
RCR Wireless News;
November 19, 2007 ;
787 words
......CARSON Terminating a letter of intent-as Sprint Nextel Corp. and Clearwire Corp. did Nov...itself to gauging possible impacts to Sprint Nextel's ambitious, multibillion-dollar WiMAX...more perilous, according to analysts. Sprint Nextel appeared to send mixed signals in its...
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Sprint Nextel taps toward multimedia beat.
RCR Wireless News;
November 7, 2005 ;
787 words
...Byline: DAN MEYER Sprint Nextel Corp. took a significant step...Following months of speculation, Sprint Nextel said it reached agreements with...provide wireless services using Sprint Nextel's nationwide wireless network...
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Sprint Nextel posts soft quarter.(News)
RCR Wireless News;
May 1, 2006 ;
618 words
...Byline: KELLY HILL Sprint Nextel Corp. reported a mixed first quarter...pulled down the company's earnings. Sprint Nextel said it added 1.3 million net...customers added through wholesale and Sprint Nextel's remaining CDMA affiliates. Boost...
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Sprint Nextel aims to show 'human side' with forum.(Upfront)
RCR Wireless News;
March 12, 2007 ;
768 words
......as HowardForums and SprintUsers.com, Sprint Nextel Corp. has started its own virtual community...aficionados. Users do not have to be Sprint Nextel customers to participate, nor are the...many of the users so far seem to be Sprint Nextel subscribers. The introduction to the...
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Sprint Nextel wants FCC to delay 800 MHz retuning.(News)
RCR Wireless News;
December 5, 2005 ;
540 words
...Byline: HEATHER FORSGREN WEAVER Sprint Nextel Corp. asked the Federal Communications...curve exacerbated by things beyond Sprint Nextel's control. The TA recently told the...process for Wave 1 licensees. As such, Sprint Nextel is asking that the FCC not use a June...
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WiMAX marriage on the rocks; Sprint Nextel, Clearwire re-evaluating...
RCR Wireless News;
November 12, 2007 ;
660 words
......WiMAX trial markets just weeks away, Sprint Nextel Corp. says it is re-examining its WiMAX...of the mobile broadband technology. Sprint Nextel said the decision late last week to...deployment of a WiMAX network, with Sprint Nextel footing the bill to cover 70 million...
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Texas sues Sprint Nextel over 'deceptive' billing.(News)
RCR Wireless News;
February 12, 2007 ;
506 words
......Texas made good on its threat to sue Sprint Nextel Corp., asserting the No. 3 mobile-phone...attorneys general around the country. Sprint Nextel has defrauded its customers and violated...Greg Abbott. Texans will not tolerate Sprint Nextel's unlawful business practices. Once...
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2nd time's a charm? Sprint Nextel, Clearwire re-merge WiMAX business,...
RCR Wireless News;
May 12, 2008 ;
787 words
......previous union was aborted last year, Sprint Nextel Corp. and Clearwire Corp. decided last...names Details of the deal called for Sprint Nextel to meld its Xohm business into a new...ticker symbol once the deal closes. Sprint Nextel will hold a 51% stake in the venture...
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