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Article: If it is to succeed it must promote racing's characters.(Sports)

Article from:
The Racing Post (London, England)
Article date:
July 4, 2008
Copyright

Byline: James Willoughby on the task that lies ahead if the Sovereign Series is to prove a success

THOSE charged with the promotion of racing are confronted with two options: blithely accept that public interest in the sport is in permanent decline, or make an attempt at a radical solution.

So, the ambition evident in the Sovereign Series must be viewed positively. Whatever the reservations of the purist, making a success of the scheme could bring about short-term gain for the sport.

Success of the Sovereign Series is a two-part problem: promotion ...

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