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Article: Designer scores; Engelbreit license spans 3 FFSC units. (Mary Engelbreit Studios; Fitz & Floyd Silvestri Corp.)
- Article from:
- HFN The Weekly Newspaper for the Home Furnishing Network
- Article date:
- March 11, 1996
- Author:
CopyrightCOPYRIGHT 1996 MacFadden Communications Group LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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DALLAS - FFSC has entered a licensing agreement to market Mary Engelbreit designs across its three divisions: Fitz & Floyd, Omnibus and Silvestri.
The agreement with Mary Engelbreit Studios covers dinnerware, giftware and decorative accessories. It is the first time that FFSC will coordinate a license in all its divisions.
"There was application for the licensed line throughout our three divisions," said Jim Shade, spokesman for FFSC. "We wanted to create giftware in the high-style manner of Fitz & Floyd. The casual nature of Mary Engelbreit designs lends itself to Omnibus. In Silvestri, there was the opportunity to do other materials not done in the other ...