Article: Majors' shares steady. (little change in market share for major appliance manufacturers)

New York - Funny thing, this market share. The more heaving and hollering companies do to grab a larger portion, the more things stay the same.

HFN's annual major-appliance brand survey of unit sales at retail found there was less movement in 1995 than in some earlier years. Changes up or down tended to tenths of a point; jumps of 3 or 4 percent, as in 1994, were next to nonexistent.

Of course, in such big-ticket items as white goods, 0.1 percent translates into more than $ 10 million.

For so touchy a subject, most officials declined to talk for attribution. An exceptions, Chris Simpson, Whirlpool's general manager in charge of Roper, Estate and ...

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