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Article: Blue Marlin makes a beeline for Waggle Dance ale relaunch.
- Article from:
- Design Week
- Article date:
- July 3, 2008
CopyrightCOPYRIGHT 2008 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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This month UK brewer Wells & Young's will relaunch its honey-flavoured Waggle Dance ale with a new bottle design, courtesy of Blue Marlin Brand Design.
The redesign is aimed at emphasising Waggle Dance's quirky credentials and honey taste, while re-establishing the brand within the sector to appeal to more discerning ale-drinkers in the affluent 35- to 50-year- old age bracket.
Keen to refresh the bottle's image while remaining true to the ale's origins, Blue Marlin designed the spiralling hive logo to echo the movement performed by the bee during the honey-making process. David Jenkins, key designer on the rebrand at ...