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Article: Music and Denim Unite in Kohl's 2008 Back-to-School Campaign with Celebrity-Inspired Product Available Only at Kohl's.
- Article from:
- Business Wire
- Article date:
- July 7, 2008
CopyrightCOPYRIGHT 2008 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Kohl's brands align with top musical artists to create an integrated marketing campaign that speaks to shoppers of all ages
MENOMONEE FALLS, Wis. -- Kohl's Department Stores today announced its 2008 back-to-school marketing campaign designed to appeal to a cross-generational group of shoppers. As part of Kohl's ('Inspired') 'Inspired by the ArtistsOworn by you' campaign, strong-performing juniors' and young men's denim brands are connected with today's most relevant musical artists, including: Lenny Kravitz and Levi's; Avril Lavigne designing Abbey Dawn; Hayden Panettiere and Candie's; Plain White T's and Urban Pipeline; The Red Jumpsuit Apparatus and Tony Hawk; ...