Article: The Peer Group Launches Xpert Xchange(SM), an Innovation in Medical Peer Influence Programs.

EDISON, N.J., July 7 /PRNewswire/ -- The Peer Group, a leading provider of peer-to-peer medical forums for the bio-pharmaceutical industry, and an Informed Medical Communications (IMC) company, today announced the launch of Xpert Xchange(SM). Xpert Xchange is the newest innovation in moderated peer influence events whereby two Key Opinion Leaders (KOLs) discuss case studies while utilizing clinical data, product attributes, and prescribing experience in a debate-style format. The true value of the program, though, is the unique inclusion of a Peer Group moderator with expertise in communications and the specific therapeutic area to engage all healthcare provider attendees in ...

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