|
|
Article: New Era Cap Tunes Into Its Lifestyle Consumer By Partnering With Microsoft's Zune.
- Article from:
- PR Newswire
- Article date:
- July 7, 2008
CopyrightCOPYRIGHT 2008 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
-Partnership Includes a Series of Limited-Edition Caps, Podcasts, and Events-
BUFFALO, N.Y., July 7 /PRNewswire/ -- Music, fashion and entertainment -- three things New Era and Zune have in common. And for the next year, the two brands will collaborate on limited-edition caps, podcasts and events targeted at the music-loving, trend-setting, lifestyle-conscious consumer.
As the leading headwear designer and manufacturer, New Era will work with Zune, Microsoft's music and entertainment brand, to create four (4) limited-edition 59FIFTY caps that will feature custom designs from musical artists. To complement the release of each cap, Zune will produce a ...