Article: Microsoft Partners With Rodale to Provide Contextual and Paid Search Advertising for Health and Wellness Web Sites.

Article: LETTER: Paid search is a victim of its own success.(Letter to the editor)
New Media Age;  May 21, 2009 ;     248 words ......companies are planning to increase their paid search spend this year (nma 23 April), we were...witnessed a drop in the effectiveness of paid search. On the one hand, this report suggests paid search is in rude health; on the other, companies...

Article: Which is better: paid or organic search? Some searchers place more trust in the organic results from search engine optimization; while for others, paid search is more effective and measurable. Our experts assess both.(GLOVES OFF)
DM News;  March 30, 2009 ;     569 words ......optimization (SEO) is more effective than paid search due to its effects in three significant...controls the organic results while the paid search results are controlled by the advertisers...clickthroughs than those ranked well in paid search. Third, the search engine algorithms...

Article: PAID SEARCH: Completing the picture.
New Media Age;  September 21, 2006 ;     700+ words ......should companies treat natural and paid search as entirely different entities? Clare Goff reports Paid search has many of the hallmarks of media...the right experience to handle their paid search business too. Historically it smelt...

Article: U.S. Retailers Increase Paid Search Spend, Adjust Strategies Amidst Challenging Holiday Season.
Biotech Week;  January 21, 2009 ;     477 words ...Multi-channel retailers increased their U.S. paid search spend in Q4 08 by 12% compared with Q4...technology managing more than $350 million in paid search annually (see also SearchIgnite). While paid search spend by retailers is up on average for...

Article: Paid search in US to double in value over next five years.(Trends)
New Media Age;  August 19, 2004 ;     304 words ...The US paid search market will more than double in value...years, predicts Jupiter Research. Paid search listings and inclusion--text ads on...five years' time. The report says paid search will account for almost a third of...

Article: Search draws big spending; Paid search may be consistent, but there's more than one way to get results.(Search)
B to B;  March 24, 2008 ;     700+ words ...Byline: CAROL KROL Paid search marketing remains a juggernaut...to research aggregator eMarketer. Paid search will continue to hover around 40...through 2011, eMarketer predicts. Paid search has emerged as one of the key marketing...

Article: Microsoft assigns value to unclicked paid search links.
New Media Age;  October 30, 2008 ;     289 words ......industry Microsoft has launched a paid search branding tool for its Engagement...in a bid to add branding value to paid search. The service will help advertisers to ascertain whether paid search links that aren't clicked are actually...

Article: The paid search puzzle: putting the pieces together.(Paid Search)
DM News;  March 30, 2009 ;     379 words ......financial times, ensuring that your paid search marketing campaign is fully optimized...do that? The best way is to see your paid search campaigns holistically. Each piece of your campaign is an integral part of the paid search puzzle that needs to be carefully managed...

Article: Honing your SEM strategy; 13 best practices that will maximize your organic and paid search efforts.(Net Marketing)
B to B;  July 10, 2006 ;     700+ words ......provider Oneupweb, started a 100-word paid search program. Within months, the company...trend that shows no sign of slowing. Paid search grew nearly 40% year-over-year in the...should have a list of top-performing paid search terms, and the top terms that people...

Article: South African paid search giant Clicks2Customers expands into Europe.
M2 Presswire;  February 22, 2008 ;     481 words ......2008-Clicks2Customers: South African paid search giant Clicks2Customers expands into...Clicks2Customers, the US high performance paid search marketing specialists and strategic...Clicks2Customers not only create and optimise paid search campaigns for companies, including two...

Article: Media Planning and Buying -- Paid search precipitates decline of search engine optimization.
M2 Presswire;  November 14, 2002 ;     404 words ......Markets Ltd: Media Planning and Buying -- Paid search precipitates decline of search engine...SEO) have proven costly and risky, paid search has replaced SEO as a low-cost, low...consumers use various search engines? How is paid search affecting the advertising industry...

Article: Paid Search - The "Secret" On-line Marketing Tool.
M2 Presswire;  March 22, 2004 ;     356 words ......PRESSWIRE-22 March 2004-Axcess News: Paid Search - The Secret On-line Marketing Tool...with $2.07 billion spent in 2003 on paid search advertising on such pay-per-click search...aren't doing it. And if they are using paid search engine advertising, chances are they'...

Article: Agency Epiphany Partners Kenshoo for Paid Search.
PRWeb;  June 3, 2009 ;     401 words ......with Kenshoo Search as their preferred paid search campaign management platform. The introduction...continue to grow and secure further paid search contracts it's essential we have tools...hinder them. Having reviewed the leading paid search platforms for many months, we finally...

Article: Virgin Retail rankings slip as it puts focus on paid search.(Virgin Retail Europe Ltd.)(Brief article)
New Media Age;  March 1, 2007 ;     271 words ...Virgin Retail is to launch a new paid search platform after underperforming in paid search rankings. The move is intended to increase...the entertainment retailer is to update its paid search structure prior to that. In the two months...